Privacy Policy
Effective date: January 1, 2026  ·  Last updated: June 3, 2026
TABLE OF CONTENTS

Plain-English summary: We collect your business information and review data to generate AI reply drafts. We send you SMS alerts when new reviews arrive. We don't sell your data. You can delete your account and all data at any time. AI generation is powered by Anthropic. Review content is sent to their API to generate replies.

1. Who we are

Tono ("Tono," "we," "our," or "us") is a software service that helps local businesses respond to their customers across channels using AI-generated message drafts in the business's own voice. Tono is operated by Adar Agmon, a registered business in Israel, and serves business users in the United States. This Service is designed to comply with applicable United States laws and the requirements of the third-party platforms we integrate with.

This Privacy Policy describes how we collect, use, and protect information about users of our website at tonovoice.com and our related services (collectively, the "Service").

2. What information we collect

Information you provide directly

Information we collect automatically

Information from connected platforms

When you connect your Google Business Profile, we access your reviews through the Google Business Profile API using OAuth 2.0. We request read access to your reviews and write access solely for the purpose of posting approved replies. We do not access other Google account data.

3. How we use your information

We do not use your review data or voice profile to train general AI models. Your data is used only to generate replies for your account. We do not sell your data to advertisers or data brokers.

4. Who we share data with

We share your information only with the following categories of service providers, and only as necessary to provide the Service:

We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes.

5. AI processing and third-party AI providers

Tono uses AI models provided by Anthropic to generate reply drafts. When you generate a reply, we send the following information to Anthropic's API:

Anthropic processes this data to generate a reply draft. This data is sent over encrypted connections. Anthropic's terms prohibit training their models on API inputs by default. For more information, see Anthropic's Privacy Policy at anthropic.com/privacy.

Important: You are responsible for ensuring that any review content sent through our Service complies with applicable privacy laws. Customer reviews that contain sensitive personal information (medical details, financial data, etc.) should be handled with care.

6. SMS and phone communications

When you provide your mobile number during signup, you are opting in to receive automated SMS alerts from Tono. These alerts notify you when new customer reviews arrive and include a link to view the AI-generated reply draft.

SMS opt-in disclosure: By providing your mobile phone number and continuing through setup, you consent to receive automated text messages from Tono regarding your customer reviews and AI-generated reply suggestions. Message frequency varies based on your review activity. Message and data rates may apply. Reply STOP to unsubscribe at any time. Reply HELP for help. See our SMS Terms for full details.

We honor all opt-out requests immediately. When you reply STOP, we will send one final confirmation and cease all SMS communications. We comply with the Telephone Consumer Protection Act (TCPA) and CTIA messaging guidelines. We obtain your express consent before sending any messages, and we use your number only to send messages related to your own account.

7. Google Business Profile data

When you connect your Google Business Profile, we use the Google Business Profile API to:

Your authorization. By connecting your Google Business Profile, you expressly authorize Tono to read your reviews and to post replies on your behalf, only after you have personally approved each one by text. Nothing is ever posted automatically. You can withdraw this authorization at any time by disconnecting your Google account from Settings, which immediately revokes our access.

We access only the minimum data necessary. We store your Google OAuth access token in encrypted form. You can disconnect your Google account at any time from your Settings page, which immediately revokes our access. Tono is not affiliated with or endorsed by Google LLC.

8. Data retention

You can delete your account and all associated data at any time from your account settings, which takes effect immediately. You can also email support@tonovoice.com, and emailed requests are processed within 30 days.

9. Your rights (CCPA and state privacy laws)

If you are a resident of California or another US state with applicable privacy legislation, you may have the following rights:

To exercise these rights, contact us at support@tonovoice.com. We will respond within 45 days. We may need to verify your identity before processing requests.

Note on CCPA thresholds: The CCPA applies to businesses with over $26.6M in annual revenue or that process data of 100,000+ California consumers annually. As a small business, we may not currently be subject to CCPA, but we follow these standards as best practice.

10. Security

We implement technical and organizational measures to protect your information, including:

No security system is perfect. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.

11. Children

Tono is intended for use by business owners and operators aged 18 or older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately at support@tonovoice.com.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and update the effective date at the top of this page. Your continued use of the Service after the effective date constitutes your acceptance of the updated policy.

13. Contact us

Tono Privacy
Email: support@tonovoice.com
For data deletion or access requests, please include your account email and describe your request.

Terms of Service
Effective date: January 1, 2026  ·  Last updated: June 3, 2026

Plain-English summary: Use Tono to manage your reviews. Don't misuse it. We generate reply drafts, you're responsible for what you post. We can cancel accounts that violate these terms. No annual contracts. Cancel anytime.

1. Acceptance of terms

By creating an account or using Tono (the "Service"), you agree to these Terms of Service ("Terms"). If you are using the Service on behalf of a business, you represent that you have authority to bind that business to these Terms.

If you do not agree to these Terms, do not use the Service.

2. Description of the Service

Tono provides software tools that:

AI-generated content: All reply drafts are generated by AI and are suggestions only. You review and approve every reply before it is posted. Tono does not post anything without your explicit approval. You are solely responsible for the content of replies you choose to post.

3. Accounts and eligibility

4. Payments, credits, and cancellation

Free plan

The free plan includes 3 AI reply generations at no charge. After you have used your 3 free replies, you will need to start the Premium plan to continue generating replies.

Premium plan

Tono is currently in early access. The standard Premium plan price is $49.00 USD per month. Founding members who join during early access pay a founder rate of $29.00 USD per month, locked for their first twelve (12) months of paid subscription; after twelve months the price moves to the then-current standard rate (currently $49.00 USD per month), and we will give at least 30 days notice before any such change. You can start without entering a credit card, and founding members receive a free early-access period before any charge begins. Once your paid subscription starts, it renews automatically each month unless cancelled. The Premium plan includes up to 500 AI reply generations per monthly billing period. Unused replies do not roll over.

Your Google Business Profile is free. Google provides your Business Profile at no cost. Tono's subscription is solely for our software, drafting replies in your voice, the SMS approval workflow, and posting on your approval. We never charge for the Google Business Profile itself, and we never take a percentage of your business.

Cancellation

You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period. We do not offer refunds for partial billing periods. After cancellation, your account moves to the Free plan and your data remains accessible while your account is open. You can delete your account at any time, which immediately erases your data from our live systems, with any residual backup copies purged within 30 days (except records we are legally required to keep).

Payment provider

Payments are processed by Paddle.com Market Limited ("Paddle"), which acts as the Merchant of Record for all purchases. Paddle handles payment processing, billing, and applicable tax collection on our behalf. Paddle's name may appear on your card statement. See our Refund Policy for full billing details.

Price changes

We will notify you at least 30 days in advance of any price changes. Continued use after the effective date constitutes acceptance.

5. Acceptable use

You agree not to use the Service to:

Violation of these restrictions may result in immediate account termination without refund.

6. Intellectual property

The Tono platform, including its design, code, and systems, is owned by Tono and protected by applicable intellectual property laws.

You retain ownership of your business information and the review data you bring to the Service. You grant Tono a limited license to process your data for the purpose of providing the Service.

AI-generated reply drafts are provided to you for your use. You are responsible for reviewing them before posting.

7. Disclaimers and limitation of liability

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND. Tono does not guarantee the accuracy, quality, or appropriateness of AI-generated reply content. You are solely responsible for reviewing all AI drafts before posting.

Tono's liability to you for any claim arising from your use of the Service shall not exceed the amount you paid us in the 12 months preceding the claim. We are not liable for indirect, incidental, or consequential damages.

You acknowledge that posting AI-generated content is your choice and your responsibility. Tono is not liable for any consequences resulting from replies you choose to post to review platforms.

8. Google API compliance

Tono's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Our use of data obtained through Google APIs is limited to the functionality described in this agreement. We do not use Google user data for advertising or to build user profiles for purposes unrelated to the Service.

Tono is an independent service. We are not affiliated with, endorsed by, or sponsored by Google LLC.

9. Termination

Either party may terminate the agreement at any time. We reserve the right to suspend or terminate accounts that violate these Terms, engage in fraudulent activity, or cause harm to other users or the Service, with or without notice depending on the severity of the violation.

10. Governing law and disputes

The Service is operated for users in the United States and is intended to be used in compliance with applicable United States federal and state laws, as well as the terms and policies of the third-party platforms we integrate with (including Google and our payment provider, Paddle).

To the extent permitted by applicable law, any disputes arising from your use of the Service shall first be addressed through good-faith negotiation by contacting us at legal@tonovoice.com. Where the parties cannot resolve a dispute informally, the dispute shall be resolved on an individual basis, and you agree not to bring or participate in any class action against Tono.

These Terms are governed by the laws of the State of Israel. Tono is operated by Adar Agmon, a registered business in Israel. Any dispute that cannot be resolved informally will be subject to the exclusive jurisdiction of the competent courts of Tel Aviv-Yafo, Israel. We will notify you of any material change as described in Section 12 of our Privacy Policy.

11. Contact

Tono Legal
Email: legal@tonovoice.com

SMS Terms & Conditions
Effective date: January 1, 2026  ·  Last updated: June 3, 2026

TCPA-compliant opt-in language (use this exact text in onboarding):

"By providing your mobile phone number and continuing, you agree to receive automated text messages from Tono about your customer reviews and AI-generated reply suggestions. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. View SMS Terms at tonovoice.com/legal."

Program description

Tono sends automated SMS text messages to business owners who have opted in to receive:

Tono does not send promotional or marketing SMS messages unrelated to your review activity.

Message frequency

Message frequency varies based on your review activity. Businesses with high review volumes may receive multiple messages per day. Reply STOP at any time to stop receiving messages.

Supported carriers

Tono SMS service is supported by major US carriers including AT&T, T-Mobile, Verizon, Sprint, and others. Carrier support may vary.

How to opt out

Reply STOP to any Tono text message to immediately unsubscribe. You will receive one confirmation message and no further SMS from Tono. You can also opt out at any time by emailing support@tonovoice.com.

We honor opt-out requests received through any reasonable channel within 10 business days, consistent with current FCC guidance. In practice, STOP commands are honored immediately.

How to get help

Reply HELP to any Tono text message to receive support contact information. You can also email support@tonovoice.com.

Cost

Tono does not charge for SMS alerts, SMS is included in your plan. However, your mobile carrier's standard message and data rates may apply.

Privacy

Your mobile phone number is used only to send review alerts and service notifications. We do not share your phone number with third parties for marketing purposes. See our Privacy Policy for full details on SMS data handling.

SMS is part of how the Service works

Tono delivers your review alerts and one-tap approvals by text message, so a mobile number is part of using the Service. We send only transactional messages about your own account and reviews, never marketing or promotional texts, and we never make consent to marketing messages a condition of any purchase. You can reply STOP at any time to stop texts; because alerts are delivered by SMS, opting out also stops the review alerts the Service depends on. To stop the Service entirely, cancel from your account settings.

TCPA compliance

Tono complies with the Telephone Consumer Protection Act (TCPA) and CTIA messaging principles. We collect express consent directly from each user during signup, before sending any messages. We do not share your consent or phone number with marketing partners, and we send only transactional messages related to your own account and reviews.

SMS Support: support@tonovoice.com  |  Reply HELP to any message