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Early access

Answer every review. In your own voice.

A review lands. Tono writes the reply the way you would write it, referring to what the customer actually said rather than thanking them for their feedback like everyone else. You read it, you approve it, and it posts. Nothing goes up under your name that you have not seen.

Google review response software for plumbers, HVAC companies, electricians, roofers and other local home service businesses.

It's Tono: one system, one voice. The same system that answers your reviews also prices your jobs. It learns how you talk once, and everything it writes sounds like you.

How a review reply happens

Four steps, and the last one is you. Nothing reaches your public profile without it.
1

The review lands

Tono watches your Google Business Profile, so you do not have to remember to check it.

2

It reads what they said

A review about a Saturday call-out and a review about a price are not the same review, and should not get the same reply.

3

It drafts in your voice

Tono learns your phrasing from replies you have already written, or from a few questions if you have none.

4

You approve

Approve it, edit it, or throw it away. Nothing posts until you say so.

Why "Thank you for your feedback" costs you customers

Anyone reading your reviews can tell the difference between a business that replied and a business that pasted. The reply is not for the person who wrote it. It is for the next person deciding whether to call you, and a generic answer tells them exactly how much attention they can expect.

Tono replies to the specific thing: the technician they named, the job they described, the thing that went wrong. That is the whole product.

The reviews that actually matter are the hard ones

A five-star review with no words is easy. What decides whether review software is worth having is what it does with a three-star review, an angry one, or one that names an employee.

Negative reviews are never automatic

Tono drafts, you decide. An apology in your name is not something a machine should send on its own.

Three stars is its own case

Not a complaint, not praise. Usually a specific fixable thing, and it gets treated as one rather than being rounded to good or bad.

It notices when stars and words disagree

Five stars with a complaint in the text, or two stars that read like praise, get flagged rather than answered on the rating alone.

It never invents a fact

No made-up name, no offer you did not make, no discount you never agreed to.

Where this is today

Review replies are in early access. The quoting side of Tono is available now, and review replies are being rolled out to a small number of businesses first, because posting under somebody's name in public is not something to scale before it is right.

If you want to be one of them, start with your account below and say so. There is no card to start.

Every review, in your voice.

Get early access →
Set up your account, teach Tono how you talk, and see the first draft before anything is posted.
Looking for quoting instead? Tono prices your jobs too →